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DOC McSTUFFINS:  The Doctor is IN

May  2015 

SEEDS-

Well, Doc McStuffins isn't a real person but the ability of this Disney Junior character to reach kids and spark their imagination is quite cool.  Doc McStuffins is the best kind of role model to kids in that she teaches them without them being aware they are learning.  Self esteem, positive role visualization and family unity, to name a few.

 

Aimed at preschoolers, “Doc McStuffins” centers on its title character, a 6-year-old Black girl.  Her mother is a doctor (Dad stays home and tends the garden), and the girl emulates her by opening a clinic for dolls and stuffed animals. “I haven’t lost a toy yet,” she says sweetly to a sick dinosaur in one episode.

The beauty of this cartoon is that it shows Black girls in an empowered position (yes, even at 6 yrs. old) and shows them envisioning themselves in doing something great.

 

I love the idea of Doc McStuffins and wish there were more characters and more series like it.  The show's creator Chris Nee, who actually isn't Black, discussed arriving at the decision to make the central character Black and female.

 

"It was definitely a choice. It was the very first conversation after Disney bought the show. I had felt strongly about making sure that Doc was female, and a lot of people said, “Well, you created the show for your son, why is it a female lead character?” And I just thought that nobody needs another male doctor or another male leader in a group. What we needed was a female character. And Disney, in the first conversation that we had after they bought the pitch said, “We’ve been looking for a good character to bring some ethnicity into them, how do you feel if she’s African-American?”  I said, “Fantastic!”

 

For me, I am always looking for ways to shine a light on people who don’t get to see themselves represented on TV. I think it’s one of the most powerful things we have in working in especially preschool television. Unfortunately–like everyone else–we really lag in our representation of people who are in the mainstream. It just seemed like a great choice. And that was it. It was probably just a two minute conversation at the beginning. I look at the amount of positive impact that that one decision has made, and I think about how easy it was.

 

I encourage anyone else to make the same decision. It’s so powerful to show representation of somebody who’s not usually on TV.

Chris Nee, right, creator of “Doc McStuffins,” with her partner, Lisa Udelson, and their son, Theo Udelson-Nee. Ms. Nee created the concept of Doc McStuffins to help her son cope with his fear of doctors.

As for the popularity of Doc McStuffins and reaction to the series...  "What has happened with this show has been really extraordinary. We know that we’ve affected how kids deal with doctors. We also know that we’ve created this image that little kids have…They are aware that they are seeing themselves for the first time. You guys know about the Artemis Medical Society and Myiesha Taylor and that whole group. I think what has been so amazing about that for me is that ultimately they are reacting as adults…that group of women is really…It’s so huge to them that they did not have that representation when they were growing up that it’s created a very strong experience for them as adults to finally see “that was me when I was a kid.” I’m so excited that the next generation of kids is going to grow up with that image."


Rights: Nancy Armour
SOURCE: http://www.usatoday.com/story/sports/olympics/2015/0

Chris Nee is pictured with members of the Artemis Medical Society whose purpose is to nurture women physicians of color and increase their visibility in society to serve as healthcare providers, care-givers, community leaders, mentors, and role-models thereby increasing physician workforce diversity and diminishing healthcare disparities.

There are so many things I want to do with this character. going forward. There are so many other issues that I want to be able to touch on, some that we’re getting to do this upcoming season. We have an army toy this season, we’re going to pay tribute to the troops and that’s really exciting; we’re getting to do some issues that were harder for us do to in season one as everyone was learning to sort of trust that we were going to do things well. We have a toy that ends up in a homemade wheelchair, so I’m really excited about that. I’m just really grateful that we’re going to have the time on this show to keep making her into the most awesome kid on the block, and the kid that every kid wants to be friends with and hang out with. Because I think that just strengthens the representation and image that she has.

 

 

 


Rights: Lilly Workneh at THE GRIO and Lorena Ruiz at MSNBC

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