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Artist Kelley Jackson has found his niche.  No one can argue that his art is amazing.  What’s cool is he’s found a way to merge his love of sports with his command of art to create high quality, original sportswear.  Kelley’s two companies Skillz Rekognize Skillz and Damani Designs are helping him make his mark and capture a new generation of sports enthusiasts and art lovers who probably never knew they WERE art lovers.

I know a lot of your work is just natural, God-given talent but did you formally study art?

Yes, I majored in graphic design at Alabama A&M University and minored in business.  .  I’ve been drawing since I was about 7 or 8 years old.  I guess I’ve been good from an early age do I’d say art was probably my first talent that came out. That was during elementary school around first or 2nd grade.  Back then I copied photos out of National Geographic and drew them. 


What's your education background?
I graduated from John W. North High School in Riverside, CA in ’93.  I went on to college in Huntsville, Alabama at Oakwood College then Alabama A&M.

 

Alabama, huh?  That’s a far leap from Southern California.  How’d a Black kid from Cali wind up in Alabama?

What brought me there was because I am 7th Day Adventist and I went there to go to Oakwood College, a historical 7th Day Adventist college founded by Ellen G. White in the 1800s. I was majoring in Physical Therapy at that time.  While there I kinda got “recruited” to come play basketball at Alabama A&M University.  It was more so that a friend of one of the basketball coaches at Alabama A&M saw me playing ball in the park and asked me to meet his friend, the coach.  At Alabama A&M I switched my focus to a major in Graphics Design and a minor in business.  I chose business as even then I already had the mindset that I wanted to work for myself.

 

So is Skillz Rekognize Skillz based in Riverside, CA?

The company home base is Murrieta, CA about 40 minutes outside of L.A.  Though born in Riverside, I now reside in northern California in Fairfield.

 

How’d you end up in Northern California from Riverside?

After school, when the economy went bad, I relocated for work opportunities.  Plus my family, my mom and grandmother, live in northern California.  They’ve lived in northern Cali for years.

You have a nice style to your work.  Have you always approached pieces with this artistic touch?

I try to keep something consistent in my style and I try to stay consistent with the sports theme.  Art pieces with the elongated body style is common but I try to give a modern twist to it to make it my own.  A little realism mixed in with abstract.  Of course, I learned from Charles Bibbs and other artists I admire have always tried to come up with a style of my own.

 

So you had a mentor or someone to school you in the art game or have you just picked up technique and the business side as you’ve progressed?

I met Charles Bibbs, a renowned Black culture artist, and he got me more encouraged and inspired about my art.  I visited his studio and this person became a role model, of sorts, that was tangible for me as a budding Black artist.  He was someone successful that I could aspire to be. He would encourage to do more art and pursue it full time since sports careers are very finite.  “You can do art forever”, he’d say, ‘but sports has a narrow window of time to excel and make money for the rest of your life.  A lot of Black kids dream of playing pro sports but only a few make it. And for how long?  You’re ALREADY an artist and have been so almost all your life.  Be that.” 

 

So you were also playing sports during that time?

Yes, I had KILLED it playing basketball in high school and had also excelled in basketball at Alabama A&M.  After college I tried out for the developmental league team and didn’t make that.  I eventually went to Gunzberg, Germany and played

basketball for 6 months.  By then, I was going on 30 though and the love of the game was beginning to wane a little.  I was already becoming more drawn to pursuing my vision to create my own business that combined clothing and art.  Charles helped me cultivate that even more.

 

So what would you say was a turning point for you?

There was really no single thing for me.  One, I still felt the influence and inspiration from seeing so many Black owned businesses in Alabama.  Being born and raised in Riverside, CA, I didn’t really know that a lot Black men owned their own businesses.  That realization came when I went to college down south.  I saw a lot of B.O.B.s there and that let me know that I could work for myself and be successful.

 

Two, I had gotten a taste of what it felt like to be a paid artist.  While in Alabama, I did a piece for a club called The Green Room.  I made $1,500 for that piece and I realized that I could make good money off of something that I loved and that came easy to me. I also did the poster for the June Black Arts Festival, an annual event in Huntsville.  A lot of things happened that showed me I could get paid AND gain notoriety and respect.  I was encouraged.

 

Sooo… you happy with your decision?  How has it been running your own show?

It’s not easy being an entrepreneur but it’s worth it.  Art has its own degree of difficulty to excel and make dough you can live off of.  It’s also pretty vulnerable to economy shifts.  But... I’m glad to have started Skillz Rekognize Skillz and see my dream coming together.  I’ve aspired to come up with something different and high quality that incorporated my art.  I’ve focused on doing some awesome, colorful artwork on shirts.  I hadn’t seen really high quality art on urban sportswear so I acquired my target market. I launched the site for Skillz Rekognize Skillz (www.skillzrek.com) in 2012 and have been grinding it out since.

 

Do you work solo? 

I have a business partner, Eric Penick.  He is also the Youth Director for the Southeastern Conf. 7th Day Adventist church.  We’ve been friends since short pants days and church family.  He handles administration, day-to-day business, our social media presence, advertising, and most all public-facing aspects.

 

In a short time you’ve been able to make some power moves too.  How’d you establish the relationship with Darryl Dawkins?

I got the Darryl Dawkins sponsorship through calling and calling around the country trying to connect with sports legends and he just decided he wanted to support what I was doing.  He was really taken by my work so he graciously opened up his home to us in Allentown, PA. and we were very blessed to have him as part of our ground floor project for SRS.  In light of his recent death, rest in peace, the shirt we launched is an instant classic and collector’s item.

DARRYL

DAWKINS

Instant Classic

L I M I T E D  E D I T I O N

Tell me about the Negro League collection that SRS launching?

We’re currently working on a baseball-themed series of Negro League shirts commemorating the league and the players.  We have a licensing agreement with the Negro League Museum and we are very excited about what lies ahead with this project.  We got it through a friend and supporter of mine that owns Hoodstock, the non-profit organization.  He knew the head of marketing, at that time, and now president of the Negro League Museum, Bob Kendricks.  Bob was already interested in a modernization of the Negro League persona as part of their strategy to reach the young generation.  He loved my work and saw our potential collaboration as a way to do this and promote my art at the same time.  We now have four Negro League designs that will be released in October 2015 on our website.

 

Looks like you're starting to expand the collection of products.  What's the plan for the next 2 years?

The Darryl Dawkins promo for Skillz Rekognize Skillz

My goal number one is to add more products to the website.  I see art sales making us an urban lifestyle brand.  We’re planning a product expansion that incorporates more than sports related items.  Anything to do with skills or the concept of not compromising. There will be zero cookie cutter designs or “Straight Out Of Compton’ trendy shirts.  I hope to build loyal customers that know that they can get unique, quality shirts and products that help them individualize their own style. 

 

Also, we have acquired our first sublimation printer that allows us to manufacture our shirts in house.  This puts us in a great position for creating and controlling our inventory, creating custom orders and limited edition prints, etc.

 

What do you like most about the work that you do?

I like the potential of the path I’m on.  I’m not there yet but the potential of what you can be is great.  In this branch of business you can make money while you’re sleep if you set it up right.  I get great satisfaction from seeing people that I never met want to spend their hard-earned money to buy something that I created.  Being a Black man, especially.  A lot of us find it hard to get into the work force and make good money.  So a lot of us have to have more than one hustle.  This is something I’ve wanted to do for a long time.  My mom holds a doctorate in psychology and I still watched her struggle to provide as she raised me and my brother solo.  I feel inclined to control my own destiny and push my way to the top of my field.

 

I’m more determined than ever to make my situation successful.  Failure is not an option.

 

 

 

 

 

ONLINE:  www.skillzrek.com

ONLINE:  www.damanidesigns.com

FB:  Skillz-Rekognize-Skillz

YOUTUBE:  https://www.youtube.com/channel/UCFakQ1I6YtjNfYxs9tmTQCg

PINTEREST:  https://www.pinterest.com/trueskillz/classic-sports-player-t-shirts-skillzrekcom/

TWITTER: @skillzrek

INSTAGRAM:  @skillzclothing

 

 

v. ray

#positiveblack

#RiseShineRepeat

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